Chihuly Garden and Glass

Chihuly Garden and Glass is a museum in the Seattle Center showcasing the studio glass of Dale Chihuly. From 2018 to 2021, I worked for Chihuly Garden and Glass and the Space Needle full-time, as both attractions are privately owned by the same family.

In summer of 2019, the Executive Director challenged our Marketing team to create an innovative and fresh campaign for the holidays. We brainstormed together with the Chihuly Garden and Glass management team to understand every facet of the holiday experience and how we could attract, inform, and delight our audience. The goal was to provide existing museum members and new guests a reason to come celebrate the holidays at the attraction.

The campaign included promoting events, live glassblowing demonstrations, shopping at the Bookstore, and drink specials at the café within the museum. The most notable feature of the “Fire Up Your Holidays” campaign was the outdoor garden wall lighting installation, which was a brand new project I worked on with Pacific Northwest Theatre Associates (PNTA) that had never been done before.

The full campaign outlined here in ad format
Before: the garden wall at the end of November
Late night installation with PNTA the day after Thanksgiving
Lighting tests very early in the morning
Even more lighting tests to get the “fire” look to match the campaign
The colors went from red, orange, yellow and this amazing magenta color
After: an amazing preview as you walk in the front doors and seen on the street in Seattle Center
The view from the garden looking at the Community Hot Shop where live glass blowing demos run in the afternoons
Fire up your holidays at Chihuly Garden and Glass
The view from the elevator of the Space Needle
The first gift guide for the Bookstore. I photographed most of the items here and formatted it for digital format to drive online sales through social media.
Photo by Henry Lee, styling by me. I designed this poster for the café and also made a series of digital ads based on this concept.