Retail Rebrand

In 2021, I worked with the VP of Retail for the Space Needle and Chihuly Garden and glass to rebrand the look of the shop, Essentially Seattle, a souvenir shop in Seattle Center. With the addition of the Seattle Kraken, and the renovation of Key Arena, he wanted to change the offerings of the shop to cater to guests coming through the area looking for sports apparel on their way to the different events. I made custom sport-themed icons and signage for the shop to coordinate with the merchandise.